TD Bank Abandons US Brand Battle

Dow Jones Newswires, 24 July 2008Toronto-Dominion Bank's renaming of US retail subsidiary because of legal wrangle with competitor already using the Commerce brand, brings an "unwelcome complication" to an already "daunting integration exercise," Brad Smith says at Blackmont Capital. As well, the elimination of established brand "could be viewed as having implications for acquired goodwill should