Scotiabank-Branded Cineplex Cinemas

The Globe and Mail, Shirley Won, 3 November 2006Royal Bank of Canada has its name in lights with the RBC Center, home to the Carolina Hurricanes.Bank of Montreal will soon slap its brand on Toronto's new National Soccer Stadium.But Bank of Nova Scotia has trumped its peers in an unprecedented deal with Canada's largest movie chain to hang the Scotiabank name on five flagship Cineplex cinemas